Co-founder Brooke Hall's memoir, The Pronoia Effect, tells the story of the magazine, the festival it sparked, and what came after.
Contributors
fashion
Startup Sheik :: The Swavor Story
In 2010, 23-year-old Shek Tarawallie was selling t-shirts out of his locker for $20 apiece. Now, he is the owner…
Startup Sheik :: The Swavor Story
In 2010, 23-year-old Shek Tarawallie was selling t-shirts out of his locker for $20 apiece. Now, he is the owner…
nightlife
Brian Baker
Brian Baker creates life-size pieces of art with, as he puts it, "gods and goddesses, angels and demons, spirits and…
Brian Baker
Brian Baker creates life-size pieces of art with, as he puts it, "gods and goddesses, angels and demons, spirits and…
social innovation
The Consent Revolution
The Consent Revolution, One V-String Thong at a Time By now, you have probably heard about the Pink Loves Consent…
The Consent Revolution
The Consent Revolution, One V-String Thong at a Time By now, you have probably heard about the Pink Loves Consent…
artist profiles
Jennifer Stephens
Photo by Philip Laubner Jennifer Stephens, also known as Marigold Bumbleroot, is a professional bubble-blower. https://vimeo.com/34443712 Filmed and edited by…
Jennifer Stephens
Photo by Philip Laubner Jennifer Stephens, also known as Marigold Bumbleroot, is a professional bubble-blower. https://vimeo.com/34443712 Filmed and edited by…
sustainability
Welcome to the Free Farm
All photos by David London Nestled just blocks from The Avenue in Hanpden is a leafy utopia known as the…
Welcome to the Free Farm
All photos by David London Nestled just blocks from The Avenue in Hanpden is a leafy utopia known as the…
technology
Get Pixilated
People love looking at pictures of themselves. This is a simple and undeniable fact of human nature. Another strange phenomenon…
Get Pixilated
People love looking at pictures of themselves. This is a simple and undeniable fact of human nature. Another strange phenomenon…
© 2026 What Weekly, a What Works Studio publication
